There has long since been a debate on the importance of traditional media; do we actually need print in a world increasingly dominated by all things online? although I can’t provide a definitive answer to this what I can say is this; in enough time of our grandparents radio was the principal medium of entertainment but when television arrived people soon begun to believe it was fast on its way out yet decades later radio is still very much going strong. The premise is easy; because something new has come along doesn’t necessarily imply that our traditional ways must go.
For this reason, even today when confronted with Facebook marketing, mail shots and Twitter trending, for most businesses the necessity for and the level of success obtained by print marketing techniques cannot be ignored.
Although print may not work with all business or certainly be a viable use of advertising spend particularly as the lack of tracking and analytics may deem it unreliable; for many businesses the right print material is integral to a standard marketing campaign.
From leaflets to product magazines and catalogues; both big named corporations, retailers and also the new SME’s are openly embracing print marketing. From the design to the specific print process however, it is very important ensure that you work with the right team of print specialists.
As with online marketing, print design requires experience, skill and understanding which can’t be so easily achieved without an experienced agency but how do you know you have made the right choice? Whether not used to print design or considering switching from your current selection of agency; the below tips will help you to get yourself a better understanding of just what makes a good print agency…
Reputation- If there is a very important factor we can be certain of, it is that in today’s instantly connected world nothing stays secret for long, particularly a blunder which is why you should research your selected agency’s reputation. Mistakes, poor service and too little skill won’t stay hidden so do some digging. There are many of print design agencies whose reputations speak volume so ask to check out the type of projects they have worked on, the quantity of and kind of business client, the skill set and the quality of the work that has been produced, you could even go as far as to ask for client reviews which are sure to provide you with a true insight in to the agency. richard touil A good reputation says it all and if you find an agency which has one; it’ll definitely work in your favour.
Age- They say that age is but lots but in the business enterprise world it is so much more. The longer a business has been around operation the more successful it could potentially be, after-all with competition increasing, a recession and business owners far less likely to devote to marketing; an agency which has stood the test of time is not any doubt one which has produced quality work, provided unquestionable service and helped numerous businesses to achieve results. Ask your chosen print design agency about how exactly many years they have been in operation, the quantity of clients not to mention client turnover in those years to gauge an excellent insight into how they work.
Portfolio- With so many design agencies vying for the attention and determined to really get your business you have to be aware of how exactly to distinguish between those who can talk the talk and those who can walk the walk. No design agency should shy from revealing a portfolio of past work and even producing a sample to be able to show you just what they can do. Getting a good knowledge of the skill and potential of the agency is a superb way to determine whether or not they are a right fit for you personally.